Wright Casino Marketing

Objective

Without stepping outside of their current brand, WCM tasked me with polishing their Drupal based CMS, while adding new content and maximizing the appeal of existing areas.

Execution

The first step of the project was to throw out the existing layout. While functional, many of the content areas used inline css elements, making adapting the site difficult. The staggered, offset text is replaced with grid-aligned headers and paragraphs. Two tier navigation is designed to break up content from main site navigation.

Setting a clear informational hierarchy was the next step. Blog articles are laid out with clear tags and sortable elements. One click e-mail signup, integrated social sharing and a Facebook like box ties the site to the client’s social outlets.