Siemens Exider

Objective

Exider, a technology initiative created by Siemens in the mid-2000s, required a small, informational web site to promote the event, acquire registrations and share experiences “on the road.”

Execution

Exider was a series of technology-filled train cars brought across the US to several metropolitan hubs. The excitement of turn-ofthe-millennium technology and the motion of the train was brought through the site with a graphically heavy layout, featuring angled menu elements and subtle Flash motion.