Santa Ana Star Casino

Objective

This design is part of a rebranding campaign to elevate the feel of this casino from a local hangout to a modern, sleek entertainment venue. This site was developed alongside print, direct marketing, e-mail and social acquisition elements.

Execution

The primary goal was to move the client away from their unexciting, under-performing web site by emphasizing entertainment, promotions, personalization and social interaction. High contrast colors, a sleek layout and large, quality imagery tied the campaign together.