Rising Star Casino & Resort

Objective

This site was designed in a rebranding effort. While the project required a ground-up build, it was to be done efficiently in only a month’s time. Emphasis on entertainment and amenities, while still promoting gaming events was required.

Execution

Incorporating the client’s preliminary work, the site was built around a night sky concept, featuring warm blues and yellows. While the client’s brand development guided the project with initial coloring and an identity, the site’s success drove its elements to later be incorporated into the print and collateral materials. Rising Star Casino saw over forty
thousand unique visits in its first two weeks with terrific results in e-mail sign ups and engagement.