Caesars Palace Windsor

Objective

As a push into social media, CW needed a Facebook presence (they had none), with custom information tabs for promotions, entertainment events and contests all encouraging “Likes.”

Execution

On an extremely limited budget, our team developed a PHPbased include system to create three custom Facebook tabs. One to mirror their website, with a stand-alone navigational menu; a promotional tab, which required users to “Like” the page before having access; and a contest application, allowing users to enter for a chance to win concert tickets and other prizes. All without leaving Facebook.

In a under a month, the Facebook launch and applications brought in over 4000 new “Likes.” They’re now at almost 10,000 fans with nearly 3,500 check-ins.